Rowan Purelife was introduced in 2007, its aim was to produce yarns that are formed in an ethical and environmental way. Its ethos being to produce yarns which help keep nature pure and life good for the farmers who make a living from the earth.

“Rowan as a brand has a philosophy built on great design, beautiful yarns and colour, with an ethos of everything natural. Purelife is a concept of choice. Rowan is offering the knitter the choice to use yarns which are produced in a socially, responsible way and are kind to the environment.” - Head designer Marie Wallin

As we move towards living in a more sustainable way Rowan Purelife offers knitter’s the choice to use yarns which are produced in such a way.

Organic Cotton Naturally Dyed uses fully certified organic cotton which keeps nature pure and life good for the farmers who make their living from the earth – each batch of cotton can be traced directly back to the certified farms in India where the cotton has been grown.

Organic Wool Naturally Dyed is produced in an environmentally and socially responsible way from sheep grazed on land free from pesticides and chemical fertilisers and conforms to the EU regulation 2092/91 for organic farming practices.

British Sheep Breeds wool is an annually renewable natural resource, which is shorn and blended from British sheep and spun into beautiful undyed yarn at mills in Yorkshire. With a low carbon footprint our British Sheep Breeds yarn is helping to support the British hill farmer and British yarn spinning industry.