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This season's knits are influenced by natural landscapes and traditional techniques. Trends for the new season embraces the hand crafted idea by offering rustic and textured designs as well as modern and clean garments and shapes. Rowan is promoting two stories to reflect these trends for Spring/Summer 2015, 'Daydream' and 'Relic'. Daydream is a collection of soft feminine knits inspired by a delicate romantic mood, whereas Relic is a carefree collection of casual knits, inspired by the past with colours and textures found within ancient cultures. The 'Essentials' collection takes a new direction this season by concentrating on another major trend, Demin, whilst still promoting the key shapes of the season.

Winter 2015 is an exciting knitwear season with many catwalk collections showcasing knits as the main feature. The emphasis on yarns are brushed finishes, soft wools, mohairs and furs creating soft touch fabrics. To reflect the seasons trends Rowan are promoting Tranquil, Frost and of course the Essentials collection showcasing the key shapes for the season.

The new season is a season of contrasts - contrasts between the natural environment and the latest technological advances.
Inspirations for Spring 2013 are pulled from the fragility of blossoms and the fresh new growth that the sun encourages to the abundance of the summer flowers that follow.
As a bold contrast, the digital age inspires an optimistic approach to life as we look forward to the future and the promises that new technology can bring. Pixilated pattern, optical geometrics and sharp modern graphics combine to inspire with the work of the Bauhaus and artists such as Paul Klee, Piet Mondrian and Josef Albers.

Rowan Knitting & Crochet Magazine 51 sees key shapes which reflect a new confidence emerging within the wearer.  The designs have been created for ease of movement and casual freedom giving a relaxed, summery vibe.  The fun element is injected with a return to the retro resort styles where pattern and colour explode.  The season is mainly understated, where nothing is outrageous.  Rowan is promoting two stories Artisan and Riviera to reflect these trends.  Essentials is the showcase for the key shapes of the season but translated into more simplified, easy to wear styles that will compliment the season's essential looks.

Magazine 59 is here and there are two stories for the Spring/Summer 2016 collection, 'Coastal' and 'Kyoto'. Coastal is a collection of wearable designs for both men and women, whereas Kyoto is an elegant collection of womenswear, inspired by all things Japanese.

The Coastal collection features simple pieces as well as cables and textures inspired by Coastal knitting such as fishermens ganseys but with a modern twist.

Kyoto offers stunning lace and colourwork in bright shades as well as crochet pieces.

Celebrating Rowans 60th Magazine with two stunning collections, featuring Rowans most exceptional yarns and designers including Lisa Richardson, Martin Storey and Kaffe Fassett. Tempest Collection includes 26 exquisite designs for men and women, taking inspiration from rugged seascapes and embracing cosy, wearable pieces we long for during the winter months. Lisa Richardson has designed the second story; Felted Tweed. Using the eye-catching colour palette of Felted Tweed and Felted Tweed Aran this collection features beautiful colour-work and unique shaping for the 17 designs.

This is the season of the ‘cosy’ knit, the ‘wrap up against the elements’ knit, sweaters that ‘cocoon’ the body. Capes are still important as well as the key accessories of large wrap scarves, leg warmers and chunky socks. Extremes are seen in knit design from the neat and elegant to the grungy and worn out. Different scales of fairisle, motifs, stripes and checks are used together to create the ‘untraditional fairisle’.

2013 is the perfect season for Rowan as knitwear sits centre stage of the fashion world creating the drama for the season head. Many of the catwalk designers have drawn inspiration for their collections from historic references such as the Baroque. Fashion is also looking to the handicraft textiles of Eastern Europe  and the nomadic lifestyle.