The new season is a season of contrasts - contrasts between the natural environment and the latest technological advances.
Inspirations for Spring 2013 are pulled from the fragility of blossoms and the fresh new growth that the sun encourages to the abundance of the summer flowers that follow.
As a bold contrast, the digital age inspires an optimistic approach to life as we look forward to the future and the promises that new technology can bring. Pixilated pattern, optical geometrics and sharp modern graphics combine to inspire with the work of the Bauhaus and artists such as Paul Klee, Piet Mondrian and Josef Albers.
Rowan is promoting two main stories to reflect the major trends for winter WILDERNESS and CRAFTWORK, to contrast with the two main stories, the ESSENTIALS collection of the magazine will concentrate on the key shapes of the season.
This season's knits are influenced by natural landscapes and traditional techniques. Trends for the new season embraces the hand crafted idea by offering rustic and textured designs as well as modern and clean garments and shapes. Rowan is promoting two stories to reflect these trends for Spring/Summer 2015, 'Daydream' and 'Relic'. Daydream is a collection of soft feminine knits inspired by a delicate romantic mood, whereas Relic is a carefree collection of casual knits, inspired by the past with colours and textures found within ancient cultures. The 'Essentials' collection takes a new direction this season by concentrating on another major trend, Demin, whilst still promoting the key shapes of the season.
This is the season of the ‘cosy’ knit, the ‘wrap up against the elements’ knit, sweaters that ‘cocoon’ the body. Capes are still important as well as the key accessories of large wrap scarves, leg warmers and chunky socks.
Extremes are seen in knit design from the neat and elegant to the grungy and worn out. Different scales of fairisle, motifs, stripes and checks are used together to create the ‘untraditional fairisle’.
2013 is the perfect season for Rowan as knitwear sits centre stage of the fashion world creating the drama for the season head. Many of the catwalk designers have drawn inspiration for their collections from historic references such as the Baroque. Fashion is also looking to the handicraft textiles of Eastern Europe and the nomadic lifestyle.