The new season is a season of contrasts - contrasts between the natural environment and the latest technological advances.
Inspirations for Spring 2013 are pulled from the fragility of blossoms and the fresh new growth that the sun encourages to the abundance of the summer flowers that follow.
As a bold contrast, the digital age inspires an optimistic approach to life as we look forward to the future and the promises that new technology can bring. Pixilated pattern, optical geometrics and sharp modern graphics combine to inspire with the work of the Bauhaus and artists such as Paul Klee, Piet Mondrian and Josef Albers.
2013 is the perfect season for Rowan as knitwear sits centre stage of the fashion world creating the drama for the season head. Many of the catwalk designers have drawn inspiration for their collections from historic references such as the Baroque. Fashion is also looking to the handicraft textiles of Eastern Europe and the nomadic lifestyle.
The Spring/Summer 2014 season looks to two opposing directions, one heavenly and future facing, the other grounded and ancient in its appeal. We see a mix of delicate pastel lace designs, bold and beautiful stripes and inspiring colour blended stripes, rustic textures and handcrafted artisan crochet. We see inspiration taken from Moorish tile art, Antique floral lace patterns and geographical patterning that can be found in rock formations. Rowan is showcasing three stories to reflect these major trends: Clarity, Legacy and Essentials.
Rowan is promoting two main stories to reflect the major trends for winter WILDERNESS and CRAFTWORK, to contrast with the two main stories, the ESSENTIALS collection of the magazine will concentrate on the key shapes of the season.
This season's knits are influenced by natural landscapes and traditional techniques. Trends for the new season embraces the hand crafted idea by offering rustic and textured designs as well as modern and clean garments and shapes. Rowan is promoting two stories to reflect these trends for Spring/Summer 2015, 'Daydream' and 'Relic'. Daydream is a collection of soft feminine knits inspired by a delicate romantic mood, whereas Relic is a carefree collection of casual knits, inspired by the past with colours and textures found within ancient cultures. The 'Essentials' collection takes a new direction this season by concentrating on another major trend, Demin, whilst still promoting the key shapes of the season.
Winter 2015 is an exciting knitwear season with many catwalk collections showcasing knits as the main feature. The emphasis on yarns are brushed finishes, soft wools, mohairs and furs creating soft touch fabrics. To reflect the seasons trends Rowan are promoting Tranquil, Frost and of course the Essentials collection showcasing the key shapes for the season.
Magazine 59 is here and there are two stories for the Spring/Summer 2016 collection, 'Coastal' and 'Kyoto'. Coastal is a collection of wearable designs for both men and women, whereas Kyoto is an elegant collection of womenswear, inspired by all things Japanese.
The Coastal collection features simple pieces as well as cables and textures inspired by Coastal knitting such as fishermens ganseys but with a modern twist.
Kyoto offers stunning lace and colourwork in bright shades as well as crochet pieces.