The new season is a season of contrasts - contrasts between the natural environment and the latest technological advances.
Inspirations for Spring 2013 are pulled from the fragility of blossoms and the fresh new growth that the sun encourages to the abundance of the summer flowers that follow.
As a bold contrast, the digital age inspires an optimistic approach to life as we look forward to the future and the promises that new technology can bring. Pixilated pattern, optical geometrics and sharp modern graphics combine to inspire with the work of the Bauhaus and artists such as Paul Klee, Piet Mondrian and Josef Albers.
2013 is the perfect season for Rowan as knitwear sits centre stage of the fashion world creating the drama for the season head. Many of the catwalk designers have drawn inspiration for their collections from historic references such as the Baroque. Fashion is also looking to the handicraft textiles of Eastern Europe and the nomadic lifestyle.
The Spring/Summer 2014 season looks to two opposing directions, one heavenly and future facing, the other grounded and ancient in its appeal. We see a mix of delicate pastel lace designs, bold and beautiful stripes and inspiring colour blended stripes, rustic textures and handcrafted artisan crochet. We see inspiration taken from Moorish tile art, Antique floral lace patterns and geographical patterning that can be found in rock formations. Rowan is showcasing three stories to reflect these major trends: Clarity, Legacy and Essentials.
Rowan is promoting two main stories to reflect the major trends for winter WILDERNESS and CRAFTWORK, to contrast with the two main stories, the ESSENTIALS collection of the magazine will concentrate on the key shapes of the season. The Wilderness story has a strong Scottish influence throughout with plaids, checks and fairisles being the main pattern inspirations. Fairisle and jacquard patterning are patchworked together creating a totally modern look. Yarns are phased together using subtle, blended colours. Craftwork is inspired by an artisan approach to traditional craft in a celebration of pattern, colour and texture, heavily influenced by the Bauhaus and Arts and Crafts movement. The Essentials story is focusing on the key shapes the season, is completely plain in colour and translates into simple and easy to wear styles.