This season's knits are influenced by natural landscapes and traditional techniques. Trends for the new season embraces the hand crafted idea by offering rustic and textured designs as well as modern and clean garments and shapes. Rowan is promoting two stories to reflect these trends for Spring/Summer 2015, 'Daydream' and 'Relic'. Daydream is a collection of soft feminine knits inspired by a delicate romantic mood, whereas Relic is a carefree collection of casual knits, inspired by the past with colours and textures found within ancient cultures. The 'Essentials' collection takes a new direction this season by concentrating on another major trend, Demin, whilst still promoting the key shapes of the season.
Winter 2015 is an exciting knitwear season with many catwalk collections showcasing knits as the main feature. The emphasis on yarns are brushed finishes, soft wools, mohairs and furs creating soft touch fabrics. To reflect the seasons trends Rowan are promoting Tranquil, Frost and of course the Essentials collection showcasing the key shapes for the season.