A former cookery teacher has realised a lifelong ambition by opening a knitting shop in her home city of Henderson, Nevada.
Speaking in an interview with the Las Vegas Review Journal, Brenda Johannessen explained how she gained the experience necessary to set up her business - Unwind Knitting.
Luckily for her, Johannessen was able to make use of a studio in her town that was designed to be used by local artists to produce work and perfect their craft.
She subsequently decided to open a pop-up shop - the Stitch Factory - in order to get her name out in the community and foster relationships with residents.
Clearly keen to garner as much help as possible, Johannessen also contacted SCORE Las Vegas - a business that offers start-ups a helping hand through mentoring services.
"After I left my pop-up shop, I had no idea how to open a business. Having that wealth of knowledge from SCORE was priceless," she said.
Not only does her shop offer knitting yarns and patterns, Johannessen also provides classes for knitters and those wanting to try crochet. She clearly doesn't want to exclude any one group from learning and so has lessons for everyone from beginners to professional-standard students.
She suggests that knitting is a good area of business to go into because it appeals to every age group.
"People have come in who want to learn, as well as those who haven't knitted for years. The younger generation is intrigued and for others, memories come about when they knit," she said.
For Johannessen, the appeal of setting up a shop lies in being able to share her passion - or as she puts it: "It's nice to have a talent that I can give to other people."
So, what's the secret behind knitting's popularity? Well, according to Johannessen, it's the fact that it's therapeutic.
If you fancy unwinding, then visit Knit Rowan and choose a colourful yarn from our extensive collection to create something special.