German men lead crochet revival

War veteran reveals new passion for crochet (thinkstock)

The stereotypes surrounding people who enjoying knitting and crocheting are rapidly changing, with stories emerging daily of younger people and men embracing these crafts.

Around the world it seems that people can't get enough of yarncrafts and are keen to not only use these as fun hobbies, but also turning them into businesses and charity projects.

In Germany young people are falling head over heels for crocheting, all thanks to two men from Upper Franconia.

The Der Spiegel news magazine reports that Thomas Jaenisch and Felix Rohland, both 28, began crocheting in the evenings in order to give them something to do while working as ski instructors in Japan.

Little did they know that they would go onto radically rebrand the craft, leading them on to make a how-to guide to crocheting, which has gone on to sell more copies than any other craft book in the country, ever.

They went on to form a homemade hat business in 2009, which has since quadrupled its turnover.

Named My Boshi, as Boshi is the Japanese word for hat, the company then invested their profits into a website, which allowed users to design their own woollen items, causing business to skyrocket.

Mr Jaenisch told the magazine that it was the design option which offered the pair their big breakthrough and encouraged orders to come flooding in from locations including England, Sweden and Italy.

The firm now employs up to 40 people who crochet the personalised garments and have high hopes for the business in the future.

Mr Jaenisch said: "I'm not quite sure why we're so successful. But I think the do-it-yourself trend hasn't yet reached its high point."

He went on to say that crocheting should not be regarded as a craft solely enjoyed by women.

"There's a misconception about men not crocheting. But we wanted to try it out," the businessman added.

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