An aspiring young knitwear designer has won a competition to have her jumpers stocked in Topshop.
Kingston University graduate Henrietta Jerram was named the winner of a national contest promoting the use of real wool in clothing.
Blending a heritage style with contemporary twists, Creative Boom reports that the 23-year-old from Wiltshire was keen to keep a little humour in her designs.
"I love traditional multicoloured Fair Isle patterns which really remind me of being warm and cosy. But I also wanted to come up with jumpers that were fun too, so I started to play with sheep and wool puns," she told the site.
Ms Jerram's winning sweater comes complete with sheep-shaped elbow pads, while her second is bright pink with a sheep on it and the slogan Sheepish.
"Animal prints are a must-have item this season, so it makes it all the more exciting that my designs have ended up out there on the high street," she explained.
The competition was organised by the Campaign for Wool and helped to line design school students up with major retailers.
Topshop had originally planned to make 50 of Henrietta's jumpers, however, they were so impressed by her unique designs that they ordered another 1,500.
Some five per cent of the jumper sales will go back into fashion education programmes across the UK as part of the Wool School initiative.
Topshop design director Jacqui Markham told the site that there has been a brilliant response from customers for Ms Jerram's designs.
"Henrietta has captured Topshop's sense of fun and tongue-in-cheek experimentation with a style that's created a real buzz with our customers. It's also created a great talking point for a very worthy cause," Ms Markham said.
The innovative graduate will now be heading off to US label Abercrombie and Fitch to try and take her knitwear talents stateside.
