You don't have to be a craft enthusiast to notice that knitting is no longer associated exclusively with the elderly generation.
Instead, designer and knitter Lisa Bliss claims that it is fast becoming a fashionable pastime, appealing to all ages and sexes.
In an interview with Norwich Evening News the Rowan representative at John Lewis discussed the rising number of groups popping up around the UK for people looking to practice their own knitting and socialise with new people.
The Knit and Knatter group was recently set up by Ms Bliss so that once a month people can come together to get creative and chat to like-minded folk.
"And it is not just the more mature woman to whom these sessions appeal," she said.
In fact, "at our first session at the beginning of this month a man in his 40s came with a scarf that he was in the process of knitting and joined the group to get advice and join in the knitting fun," the designer revealed.
Located in a dedicated knitting area within the store's haberdashery department, beginners, intermediate and advanced knitters can get comfy on the sofas before picking out the perfect wool and tools.
Ms Bliss recommends that for beginners it's best to start of using thicker needles and chunky wool.
"This way you will find that you will be able to knit a scarf or a hat quite quickly, which will spur you on to start your next project," she noted.
Using chunkier wool is especially fashionable at the moment, encouraging new knitters to start making their own clothes and accessories.
Ms Bliss revealed that as people become more interested in learning how to make their own garments, she expects skill-sharing workshops like the Knit Knatter group to become even more popular, particularly going into winter.