The London catwalks were awash with eccentric knitted designs this week as part of the Sibling show at London Collections.
Unusual was the name of the game at the fashion week, with this particularly event showcasing knitted menswear in a whole new way.
Woollen hoods and hats covered the models' faces, with some boasting bare torsos, paired with oversized headgear, colourful printed pants and giant knitted mittens.
Other men making their way down the runway teamed winter warmers with trendy onesies and furry pink shorts.
Sibling was launched in 2008 "out of a desire to give knitwear for men a good old fashioned shake- up with cartoon ka-pows of colour and bams of very English humour," Mail Online reports.
The company is a collaborative brand including designers Joe Bates, Sid Bryan and Cozette McCreery.
Describing their trademark pieces as somewhere between knitted monsters and knitted bikers, they certainly made an impression on the star-studded audience, which included stylish men such as Martin Freeman, DJ Reggie Yates, Tinie Tempah and male model David Gandy.
Each of which had front row seats and looked on in wonder at some of the bizarre outfits made from chunky wool in an array of bright colours.
This recent show comes after the men's fashion week played host to MAN's autumn winter 2013 collection, which was perhaps even more controversial, with models wearing strange hats constructed from wooden planks and and sporting blacked out faces.
Meanwhile, YMC and Margaret Howell also concentrated on knitwear, with a number of colourful berets, cardigans and jumpers all making quite the statement.
While women's fashion traditionally takes the bulk of the attention, nobody could ignore the outrageous and creative designs on display at the Men's Fashion Week, which showcases 60 menswear designers over three days in front of buyers, press and celebrities from over 45 countries.