Marks & Spencer hosts live knitting installation

Marks & Spencer hosts live knitting installation

Knitters up and down the country will be preparing to celebrate this month's Wool Week, a time when we can unite in our love of all things knitted and purled.

Desperate not to be left behind Marks & Spencer is also getting involved in the action by hosting a live knitting installation in their Marble Arch store.

Working with New York artist Andrew Salomone, customers are being offered the chance to co-create custom pieces of knitwear, Drapers reports.

Members of the public are encouraged to try out his 'hacked' digitally programmed knitting machine, put their creative skills to the test and design some exciting new patterns.

The best designs, images or slogans created will then be chosen by Salomone and knitted live in-store using wool taken from items donated through M&S' shwopping schemes, where customers are asked to donate unwanted clothing.

In partnership with Oxfam the retailer has a buy one give one sustainable project. Woollen garments handed in through the scheme will then be unravelled in order to create brand new pieces.

Shwopping allows all M&S stores to accept items of any brand in-store to be resold, recycled or reused by the charity.

So far it has raised over £1 million, shwopping over one and a half million items since its launch.

Discussing M&S' plans for Wool Week 2012, Salomone described the campaign as 'a truly ambitious approach to a sustainable fashion retailing future'.

'I can't wait to see the concepts the British public have up their sleeves - the possibilities, like with shwopping, really are endless," he went on to add.

London locals or visitors to the capital this month can take part in the project during Wool Week between October 15th and 21st.

Alternatively, why not take advantage of old jumpers or discarded knitting projects and unravel them to add some extra wool to your collection?

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