Keen knitters were in for a real treat over the weekend as Norway's public broadcaster NRK aired an attempt to smash the current 'sheep to sweater' record.
Before midnight, the show explored the exciting world of knitting, after which - when the clock struck 12 - the highly-anticipated world record attempt began.
In total, the show came to a grand total of 13 hours of live knitting television.
The build-up to the main event included guests sharing their tips and tricks for knitting, while one of the broadcaster's foreign correspondents also told tales of taking his knitting away on trips with him and teaching locals the craft.
"We'll dive deep into the world of knitting, then from midnight, we'll turn down the pace, if that's even possible," commented Rune Moeklebust, a producer for the Norwegian broadcaster.
Trending the hashtag #nrkstrikk, Slow TV's effort caused quite a storm on Twitter, with many people tuning in and logging on to express their delight at the venture.
It is not the first time that the broadcaster has caught TV viewers' attention with quirky, potentially very slow-moving television. In 2009, it broadcast the view from the roof of a seven-hour train ride from Bergen to Oslo, while in 2011, it put out 134 non-stop hours of a cruise ship going up the country's coast to the Arctic - both of which were watched by millions of people. The latter in fact won the world record for the longest continuous television programme.
Before the attempt, the record for the so-called back to back challenge - that is, shearing the wool fresh from a sheep's back and turning it into a sweater for a person to wear there and then - was four hours and 51 minutes.
Unfortunately, the team was unable to beat the record, with the final back-to-back time coming in at eight hours and 35 seconds. However, spirits were not dampened, with Mr Mocklebust tweeting: "Official time: 8h35min23sec. Almost 4 hours behind the world record. But what a great effort! #nrkstrikk #knittv."