Fashion is fast catching on to knitwear, with famous brands and designers pushing woollen clothing in time for autumn.
Following on from the various fashion weeks, Scottish label Pringle has brought out a brand new range of contemporary twinsets and woolwear ready for the onset of colder weather.
But rather than being complacent and sticking with classic sweaters and cardigans its new spring collection has been updated to combine 50s trends with clear plastic embellishments and bold colour combinations.
Jean Fang, the company's chief executive, claims: "These are based on the 1950s 'sweater girls' but updated with geometric beading, which gives an element of unexpected and whimsical Britishness.
The crew neck knits have been made from canary yellow, cobalt and vibrant jade shades of wool, which complement the more traditional offerings of knitted tops and dresses in sorbet tones of mint, dove grey, powder pink, pale lemon and lilac.
Designed by Pringle's in-house team they decided against a catwalk show and instead presented their new collection in the more intimate location of a hotel, which is to mark the first of many smaller presentations in the run up to 2013.
Speaking to Elle magazine, Olivia Palermo, who was at the launch, admitted that the knitwear firm was one of her favourite brands, owing to their fusion of retro and modern styles.
"I rely on Pringle so much for my day to day wardrobe, and these new pieces, because they draw on elements from the 50s and 60s, are perfect for the way I like to dress," she revealed.
Unlike many of the more eccentric collections on show at the recent Milan Fashion Week, Pringle's collection prides itself on its everyday chic look, having been conceived under three simple headings of colour, embellishment and knitwear.
The contrasting mix of bright coloured wool and softer pastel shades is certainly going to be inspiring from now until next season and if you can get your hands on some embroidery beads or sequins then you're certain to mimic these designs well.