Intrepid knitters from the Scottish city of Brechin are to spin into existence some tiny hats for charity.
It is all for the Big Knit campaign from Innocent Smoothies and Age UK, which is celebrating its tenth anniversary.
This year is therefore extra special and everyone involved is keen to make it the biggest and best yet.
The money raised by knitters in Brechin will go specifically to Age Scotland, whose vision statement is "a Scotland and world where older people flourish as valued and equal citizens".
"This year in celebration of ten years of the Big Knit challenge we’re offering a £50 book token prize for the most creative hat," Age Scotland fundraiser Alison Payne told the Brechin Advertiser.
"We’re thrilled that one of Scotland’s most exciting new playwrights, Sylvia Dow, has agreed to judge our entries."
Ms Dow is famous for becoming a playwright for the first time at the age of 73. Previous to this she had worked as head of education at the Scottish Arts Council.
Ms Dow told the newspaper: "I’m delighted to lend my support to the continued success of the Big Knit, which is a great way of raising funds to help older people while flexing your creative muscles."
For every hat sold by the team, 25p of the profits will go to the charity, helping improve the work that goes into enhancing the life of older people. The tiny hats are usually placed on bottles of Innocent Smoothies.
Since the campaign was launched, over one million has been raised, going to show that a lot can be achieved when knitting fun and charitable spirit come together.
The idea behind the project is simple but powerful – thousands of older people in the UK die because of the cold. Therefore, doing everything to raise awareness of this can help change this for the better. Knitting is a symbolic act.